On my blog, the post that has the lowest number of ‘likes’, according to my stats, has the highest number of hits. Though the post, by my own admission, isn’t a particularly interesting read, there honestly isn’t a day that goes by since I published it that someone, somewhere in the world isn’t reading it for the information that it provides.

Here’s how you too can increase traffic to your website in 3 simple steps…

1. Your blog post title should be as generic as possible.

Web surfers are not always more or less specific when typing their ‘problems’ or ‘challenges’ into internet search engines, at least not at first. The title of this post that you are reading now is as common as muck, and is Googled all the time

Although this post is at present outnumbered by similarly titled posts, if a sufficient number of WordPress bloggers ‘hit it’ in and around the time of its publication, it will gradually make its way up towards page one of search engine results for terms such as, you guessed it, ‘how to increase traffic to your website’, and thus potentially create more traffic.

2. Use an appropriate excerpt.

An excerpt accompanies the blog post on ‘pages of results’. For my most viewed article, Prêt à Manger + Track ID = Playlist, the excerpt contains words that are relatively synonymous with ‘track’ and ‘playlist’ in the title such as ‘songs’ and ‘music’.

Having taken into account the different terms that web surfers looking for an article like this may type into their search engines, such as ‘Pret a Manger songs’ or ‘music played in Pret a Manger’, the post is more likely to appear on the pages of results because it is a certain ‘coincidence with itself’. In other words, throughout your post you should reiterate your point over and over again in different ways which is helpful when search engine terms are more or less specific.

3. Your blog should have continuity.

At the bottom of your post, providing you have written more than one article, there is one to three recommended posts. The excerpts from these posts will also appear in the search engine results should they bear any resemblance to the search engine term.

For example, if you have a music blog, you may write at least three posts on three different recording artists of the same genre in which you could make a connection between the three of them in each one and use it as an excerpt in each one. That way if someone Googles say either Beyonce, JayZ or Kanye West, not only will their names in the search engine results appear in their respective posts, they will also appear in each others.

… In short, the generic titles and the excerpts of all your blog posts should be as tightly connected as possible.